CALIBRITE ColorChecker White Balance
The ColorChecker White Balance target offers accurate white reproduction.
As lighting conditions change, your camera changes the way it reproduces white; resulting in color shifts in your photos or video footage.
Most white balance targets are not neutral and can cause colors to change under different lighting conditions.
But the ColorChecker White Balance target is a scientifically designed, absolute neutral white benchmark that prevents color shifts and provides a precise, uniform surface that is spectrally neutral – in any lighting condition.
This means that you can be sure that the image or footage you capture is as close to real life as possible.
ColorChecker's White Balance also gives you a way to adjust the color sensitivity of your digital camera to exactly match the ambient lighting conditions; In fact, change what the camera "sees".
The perceived color of white changes based on environmental conditions – outdoors it is perceived as cooler, indoors it is perceived as warmer, and under fluorescent light, greener.
Even in a controlled studio environment, this can be a problem.
Whether on-site or in your studio, establishing an accurate custom white balance before every photo shoot or video shoot ensures accurate colors from the start.
Setting a custom white balance for each lighting situation will make the views on the camera's built-in screen more color-correct, make your histograms more reliable, and speed up post-production color editing.
Raw shooters can capture at any time during the session to get these benefits, while JPEG shooters should be your first shot.
Why can't I use any white object?
White balancing on a piece of paper or other gray elements in the scene may seem like a simple solution, but most objects aren't really neutral in all lighting conditions and certainly aren't consistent.
An inaccurate white balance will result in color casts and a lack of consistency between lighting conditions.
Box Contents:
1x CALIBRITE ColorChecker White Balance
